diff --git a/core/management/commands/populate_more.py b/core/management/commands/populate_more.py
new file mode 100644
index 00000000..b94f9494
--- /dev/null
+++ b/core/management/commands/populate_more.py
@@ -0,0 +1,383 @@
+import random
+from datetime import date, timedelta
+from decimal import Decimal
+from typing import Iterator
+
+from dateutil.relativedelta import relativedelta
+from django.conf import settings
+from django.core.management.base import BaseCommand
+from django.db.models import Exists, F, Min, OuterRef, Subquery, Sum
+from django.db.models.functions import Coalesce
+from django.utils.timezone import make_aware, now
+from faker import Faker
+
+from club.models import Club, Membership
+from core.models import RealGroup, User
+from counter.models import (
+    Counter,
+    Customer,
+    Permanency,
+    Product,
+    ProductType,
+    Refilling,
+    Selling,
+)
+from pedagogy.models import UV
+from subscription.models import Subscription
+
+
+class Command(BaseCommand):
+    help = "Add more fixtures for a more complete development environment"
+
+    def __init__(self, *args, **kwargs):
+        super().__init__(*args, **kwargs)
+        self.faker = Faker("fr_FR")
+
+    def handle(self, *args, **options):
+        if not settings.DEBUG:
+            raise Exception("Never call this command in prod. Never.")
+
+        self.stdout.write("Creating users...")
+        users = [
+            User(
+                username=self.faker.user_name(),
+                first_name=self.faker.first_name(),
+                last_name=self.faker.last_name(),
+                date_of_birth=self.faker.date_of_birth(minimum_age=15, maximum_age=25),
+                email=self.faker.email(),
+                phone=self.faker.phone_number(),
+                address=self.faker.address(),
+            )
+            for _ in range(600)
+        ]
+        # there may a duplicate or two
+        # Not a problem, we will just have 599 users instead of 600
+        User.objects.bulk_create(users, ignore_conflicts=True)
+        users = list(User.objects.order_by("-id")[: len(users)])
+
+        subscribers = random.sample(users, k=int(0.8 * len(users)))
+        self.stdout.write("Creating subscriptions...")
+        self.create_subscriptions(users)
+        self.stdout.write("Creating club memberships...")
+        users_qs = User.objects.filter(id__in=[s.id for s in subscribers])
+        subscribers_now = list(
+            users_qs.annotate(
+                filter=Exists(
+                    Subscription.objects.filter(
+                        member_id=OuterRef("pk"), subscription_end__gte=now()
+                    )
+                )
+            )
+        )
+        old_subscribers = list(
+            users_qs.annotate(
+                filter=Exists(
+                    Subscription.objects.filter(
+                        member_id=OuterRef("pk"), subscription_end__lt=now()
+                    )
+                )
+            )
+        )
+        self.make_club(
+            Club.objects.get(unix_name="ae"),
+            random.sample(subscribers_now, k=min(30, len(subscribers_now))),
+            random.sample(old_subscribers, k=min(60, len(old_subscribers))),
+        )
+        self.make_club(
+            Club.objects.get(unix_name="troll"),
+            random.sample(subscribers_now, k=min(20, len(subscribers_now))),
+            random.sample(old_subscribers, k=min(80, len(old_subscribers))),
+        )
+        self.stdout.write("Creating uvs...")
+        self.create_uvs()
+        self.stdout.write("Creating products...")
+        self.create_products()
+        self.stdout.write("Creating sales and refills...")
+        sellers = random.sample(list(User.objects.all()), 100)
+        self.create_sales(sellers)
+        self.stdout.write("Creating permanences...")
+        self.create_permanences(sellers)
+
+        self.stdout.write("Done")
+
+    def create_subscriptions(self, users: list[User]):
+        def prepare_subscription(user: User, start_date: date) -> Subscription:
+            payment_method = random.choice(settings.SITH_SUBSCRIPTION_PAYMENT_METHOD)[0]
+            duration = random.randint(1, 4)
+            sub = Subscription(member=user, payment_method=payment_method)
+            sub.subscription_start = sub.compute_start(d=start_date, duration=duration)
+            sub.subscription_end = sub.compute_end(duration)
+            return sub
+
+        subscriptions = []
+        customers = []
+        # first set of subscriptions
+        for i, user in enumerate(users):
+            sub = prepare_subscription(user, self.faker.past_date("-10y"))
+            subscriptions.append(sub)
+            customers.append(
+                Customer(
+                    user=user,
+                    account_id=f"{9900 + i}{self.faker.random_lowercase_letter()}",
+                )
+            )
+            while sub.subscription_end < now().date() and random.random() > 0.7:
+                # 70% chances to subscribe again
+                # (expect if it would make the subscription start after tomorrow)
+                sub = prepare_subscription(
+                    user, self.faker.past_date(sub.subscription_end)
+                )
+                subscriptions.append(sub)
+        Subscription.objects.bulk_create(subscriptions)
+        Customer.objects.bulk_create(customers, ignore_conflicts=True)
+
+    def make_club(self, club: Club, members: list[User], old_members: list[User]):
+        def zip_roles(users: list[User]) -> Iterator[tuple[User, int]]:
+            roles = iter(sorted(settings.SITH_CLUB_ROLES.keys(), reverse=True))
+            user_idx = 0
+            while (role := next(roles)) > 2:
+                # one member for each major role
+                yield users[user_idx], role
+                user_idx += 1
+            for _ in range(int(0.3 * (len(users) - user_idx))):
+                # 30% of the remaining in the board
+                yield users[user_idx], 2
+                user_idx += 1
+            for remaining in users[user_idx + 1 :]:
+                # everything else is a simple member
+                yield remaining, 1
+
+        memberships = []
+        old_members = old_members.copy()
+        random.shuffle(old_members)
+        for old in old_members:
+            start = self.faker.date_between("-3y", "-1y")
+            memberships.append(
+                Membership(
+                    start_date=start,
+                    end_date=self.faker.past_date(start),
+                    user=old,
+                    role=random.choice(list(settings.SITH_CLUB_ROLES.keys())),
+                    club=club,
+                )
+            )
+        for member, role in zip_roles(members):
+            start = self.faker.past_date("-1y")
+            memberships.append(
+                Membership(
+                    start_date=start,
+                    user=member,
+                    role=role,
+                    club=club,
+                )
+            )
+        Membership.objects.bulk_create(memberships)
+
+    def create_uvs(self):
+        root = User.objects.get(username="root")
+        categories = ["CS", "TM", "OM", "QC", "EC"]
+        branches = ["TC", "GMC", "GI", "EDIM", "E", "IMSI", "HUMA"]
+        languages = ["FR", "FR", "EN"]
+        semesters = ["AUTUMN", "SPRING", "AUTUMN_AND_SPRING"]
+        teachers = [self.faker.name() for _ in range(50)]
+        uvs = []
+        for _ in range(1000):
+            code = (
+                self.faker.random_uppercase_letter()
+                + self.faker.random_uppercase_letter()
+                + str(random.randint(10, 90))
+            )
+            uvs.append(
+                UV(
+                    code=code,
+                    author=root,
+                    manager=random.choice(teachers),
+                    title=self.faker.text(max_nb_chars=50),
+                    department=random.choice(branches),
+                    credit_type=random.choice(categories),
+                    credits=6,
+                    semester=random.choice(semesters),
+                    language=random.choice(languages),
+                    program=self.faker.paragraph(random.randint(3, 10)),
+                    skills="\n* ".join(self.faker.sentences(random.randint(3, 10))),
+                    key_concepts="\n* ".join(
+                        self.faker.sentences(random.randint(3, 10))
+                    ),
+                    hours_CM=random.randint(15, 40),
+                    hours_TD=random.randint(15, 40),
+                    hours_TP=random.randint(15, 40),
+                    hours_THE=random.randint(15, 40),
+                    hours_TE=random.randint(15, 40),
+                )
+            )
+        UV.objects.bulk_create(uvs, ignore_conflicts=True)
+
+    def create_products(self):
+        categories = []
+        for _ in range(10):
+            categories.append(ProductType(name=self.faker.text(max_nb_chars=30)))
+        ProductType.objects.bulk_create(categories)
+        categories = list(
+            ProductType.objects.filter(name__in=[c.name for c in categories])
+        )
+        ae = Club.objects.get(unix_name="ae")
+        other_clubs = random.sample(list(Club.objects.all()), k=3)
+        groups = list(
+            RealGroup.objects.filter(
+                name__in=["Subscribers", "Old subscribers", "Public"]
+            )
+        )
+        counters = list(
+            Counter.objects.filter(name__in=["Foyer", "MDE", "La Gommette", "Eboutic"])
+        )
+        # 2/3 of the products are owned by AE
+        clubs = [ae, ae, ae, ae, ae, ae, *other_clubs]
+        products = []
+        buying_groups = []
+        selling_places = []
+        for _ in range(200):
+            price = random.randint(0, 10) + random.choice([0, 0.25, 0.5, 0.75])
+            product = Product(
+                name=self.faker.text(max_nb_chars=30),
+                description=self.faker.text(max_nb_chars=120),
+                product_type=random.choice(categories),
+                code="".join(self.faker.random_letters(length=random.randint(4, 8))),
+                purchase_price=price,
+                selling_price=price,
+                special_selling_price=price - min(0.5, price),
+                club=random.choice(clubs),
+                limit_age=0 if random.random() > 0.2 else 18,
+                archived=bool(random.random() > 0.7),
+            )
+            products.append(product)
+            for group in random.sample(groups, k=random.randint(0, 3)):
+                # there will be products without buying groups
+                # but there are also such products in the real database
+                buying_groups.append(
+                    Product.buying_groups.through(product=product, group=group)
+                )
+            for counter in random.sample(counters, random.randint(0, 4)):
+                selling_places.append(
+                    Counter.products.through(counter=counter, product=product)
+                )
+        Product.objects.bulk_create(products)
+        Product.buying_groups.through.objects.bulk_create(buying_groups)
+        Counter.products.through.objects.bulk_create(selling_places)
+
+    @staticmethod
+    def _update_balances():
+        customers = Customer.objects.annotate(
+            money_in=Sum(F("refillings__amount"), default=0),
+            money_out=Coalesce(
+                Subquery(
+                    Selling.objects.filter(customer=OuterRef("pk"))
+                    .values("customer_id")  # group by customer
+                    .annotate(res=Sum(F("unit_price") * F("quantity"), default=0))
+                    .values("res")
+                ),
+                Decimal("0"),
+            ),
+        ).annotate(real_balance=F("money_in") - F("money_out"))
+        for c in customers:
+            c.amount = c.real_balance
+        Customer.objects.bulk_update(customers, fields=["amount"])
+
+    def create_sales(self, sellers: list[User]):
+        customers = list(
+            Customer.objects.annotate(
+                since=Subquery(
+                    Subscription.objects.filter(member__customer=OuterRef("pk"))
+                    .annotate(res=Min("subscription_start"))
+                    .values("res")
+                )
+            )
+        )
+        products = list(Product.objects.all())
+        counters = list(
+            Counter.objects.filter(name__in=["Foyer", "MDE", "La Gommette"])
+        )
+        sales = []
+        reloads = []
+        for customer in customers:
+            # the longer the customer has existed, the higher the mean of nb_products
+            mu = 5 + (now().year - customer.since.year) * 2
+            nb_sales = max(0, int(random.normalvariate(mu=mu, sigma=mu * 5)))
+            favoured_products = random.sample(products, k=(random.randint(1, 5)))
+            favoured_counter = random.choice(counters)
+            this_customer_sales = []
+            for _ in range(nb_sales):
+                product = (
+                    random.choice(favoured_products)
+                    if random.random() > 0.7
+                    else random.choice(products)
+                )
+                counter = (
+                    favoured_counter
+                    if random.random() > 0.7
+                    else random.choice(counters)
+                )
+                this_customer_sales.append(
+                    Selling(
+                        product=product,
+                        counter=counter,
+                        club_id=product.club_id,
+                        quantity=random.randint(1, 5),
+                        unit_price=product.selling_price,
+                        seller=random.choice(sellers),
+                        customer=customer,
+                        date=make_aware(
+                            self.faker.date_time_between(customer.since, now().date())
+                        ),
+                    )
+                )
+            total_expanse = sum(s.unit_price * s.quantity for s in this_customer_sales)
+            total_reloaded = 0
+            while total_reloaded < total_expanse:
+                amount = random.choice(list(range(5, 51, 5)))
+                total_reloaded += amount
+                reloads.append(
+                    Refilling(
+                        counter=random.choice(counters),
+                        amount=amount,
+                        operator=random.choice(sellers),
+                        customer=customer,
+                        date=make_aware(
+                            self.faker.date_time_between(customer.since, now().date())
+                        ),
+                        is_validated=True,
+                    )
+                )
+            sales.extend(this_customer_sales)
+        Refilling.objects.bulk_create(reloads)
+        Selling.objects.bulk_create(sales)
+        self._update_balances()
+
+    def create_permanences(self, sellers: list[User]):
+        counters = list(
+            Counter.objects.filter(name__in=["Foyer", "MDE", "La Gommette"])
+        )
+        perms = []
+        for seller in sellers:
+            favoured_counter = random.choice(counters)
+            nb_perms = abs(int(random.normalvariate(mu=275, sigma=100)))
+            active_period_start = self.faker.past_date("-10y")
+            active_period_end = self.faker.date_between(
+                active_period_start,
+                min(now().date(), active_period_start + relativedelta(years=5)),
+            )
+            for _ in range(nb_perms):
+                counter = (
+                    favoured_counter
+                    if random.random() > 0.8
+                    else random.choice(counters)
+                )
+                duration = self.faker.time_delta(timedelta(hours=1))
+                start = make_aware(
+                    self.faker.date_time_between(active_period_start, active_period_end)
+                )
+                perms.append(
+                    Permanency(
+                        counter=counter, user=seller, start=start, end=start + duration
+                    )
+                )
+        Permanency.objects.bulk_create(perms)
diff --git a/core/management/commands/setup.py b/core/management/commands/setup.py
index 4f64d078..291908e6 100644
--- a/core/management/commands/setup.py
+++ b/core/management/commands/setup.py
@@ -13,28 +13,34 @@
 #
 #
 
-import os
+from pathlib import Path
 
+from django.conf import settings
 from django.core.management import call_command
 from django.core.management.base import BaseCommand
 
 
 class Command(BaseCommand):
-    help = "Set up a new instance of the Sith AE"
+    help = "Set up the development environment."
 
     def handle(self, *args, **options):
-        root_path = os.path.dirname(
-            os.path.dirname(os.path.dirname(os.path.dirname(__file__)))
-        )
-        try:
-            os.mkdir(os.path.join(root_path) + "/data")
-            print("Data dir created")
-        except Exception as e:
-            repr(e)
-        try:
-            os.remove(os.path.join(root_path, "db.sqlite3"))
-            print("db.sqlite3 deleted")
-        except Exception as e:
-            repr(e)
+        if not settings.DEBUG:
+            raise Exception("Never call this command in prod. Never.")
+        data_dir = Path(settings.BASE_DIR) / "data"
+        settings.EMAIL_BACKEND = "django.core.mail.backends.dummy.EmailBackend"
+        if not data_dir.is_dir():
+            data_dir.mkdir()
+        db_path = Path(settings.BASE_DIR) / "db.sqlite3"
+        if db_path.exists():
+            call_command("flush", "--noinput")
+            self.stdout.write("Existing database reset")
         call_command("migrate")
+        self.stdout.write("Add the base fixtures.")
         call_command("populate")
+        self.stdout.write("Generate additional random fixtures")
+        call_command("populate_more")
+        self.stdout.write("Build the xapian index")
+        call_command("rebuild_index", "--noinput")
+
+        settings.EMAIL_BACKEND = "django.core.mail.backends.console.EmailBackend"
+        self.stdout.write("Setup complete!")
diff --git a/poetry.lock b/poetry.lock
index ce1b8e72..343bfba4 100644
--- a/poetry.lock
+++ b/poetry.lock
@@ -746,6 +746,20 @@ files = [
 [package.extras]
 tests = ["asttokens (>=2.1.0)", "coverage", "coverage-enable-subprocess", "ipython", "littleutils", "pytest", "rich"]
 
+[[package]]
+name = "faker"
+version = "26.0.0"
+description = "Faker is a Python package that generates fake data for you."
+optional = false
+python-versions = ">=3.8"
+files = [
+    {file = "Faker-26.0.0-py3-none-any.whl", hash = "sha256:886ee28219be96949cd21ecc96c4c742ee1680e77f687b095202c8def1a08f06"},
+    {file = "Faker-26.0.0.tar.gz", hash = "sha256:0f60978314973de02c00474c2ae899785a42b2cf4f41b7987e93c132a2b8a4a9"},
+]
+
+[package.dependencies]
+python-dateutil = ">=2.4"
+
 [[package]]
 name = "filelock"
 version = "3.15.4"
diff --git a/pyproject.toml b/pyproject.toml
index 6515a6ee..0788b062 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -63,6 +63,7 @@ ruff = "^0.5.1" # Version used in pipeline is controlled by pre-commit hooks in
 djhtml = "^3.0.6"
 
 # deps used for testing purposes
+faker = "^26.0.0"
 [tool.poetry.group.tests.dependencies]
 freezegun = "^1.2.2"  # used to test time-dependent code
 pytest = "^8.2.2"